About Us

Originally established in 2008, FreeStyle has always offered exceptional customer service by getting up-close-and-personal with dancers, athletes, students, teachers, parents, studios, clubs and gyms. 

Wanting to match the growing needs of the industry and our community, in 2020 we began to grow our extensive pointe shoe inventory under new management. We pride ourselves on ensuring our pointe shoe fitters are up to date on the latest shoe technologies and materials. Our fitters offer specialized ballet knowledge and expertise, with experience not only as fitters but as dancers and teachers.

Our store wouldn't be what it is without the incredible staff behind the scenes. Our team is made up of active industry professionals, competitive dancers, and even teachers! Our staff has first hand experience so they can help you make informed decisions with your shopping experience. This way we can better equip and guide you with your needs on your journey.

Whether you're a dancer, gymnast, yogi or a skater, training is all about building on what you know to try to improve and achieve a new personal challenge. We are constantly striving to improve too, which is why we feel it is important to have first-hand knowledge about what moves you.

 Improving on our level of expertise was just the beginning to how we're refining our model:

  • We're constantly updating our catalog to offer a variety of products for customers to choose from, while ensuring we stay up to date on the most current trends, collections, and styles.
  • We regularly stock 45+ pointe shoe styles from 10 of the world's most trusted brands.
  • Our pointe shoe fitters go through an extensive training program based on research, experience and manufacturer recommendations.
  • We have added an online store with shipping and in-store pickup options to make getting the things you need a breeze. 
  • We try to ensure our customers have a more personalized shopping experience that is less overwhelming for new dancers by maintaining our small boutique feel in store.

We have always valued our customer connections and relationships and we try to reflect that in our company culture. We can't wait to have you join our local movement community and we are here to support your journey in whatever way we can by ensuring you feel confident and prepared for your activity. Whether you're walking into a class, an audition, or a rehearsal - our promise to our customers holds true: We want to make you move. 

XO Samantha

Dancer, Teacher, & Lead Pointe Shoe Fitter

FreeStyle Dancewear Canada's Expert Pointe Shoe Fitter