About Us

Originally established in 2008, FreeStyle has always offered exceptional customer service by getting up-close-and-personal with dancers, athletes, students, teachers, parents, studios, clubs and gyms. 

Wanting to match the growing needs of the industry and our community, in 2020 we began to grow our extensive pointe shoe inventory under new management. We pride ourselves on ensuring our pointe shoe fitters are up to date on the latest shoe technologies and materials. Our fitters offer specialized ballet knowledge and expertise, with experience not only as fitters but as dancers and teachers.

Our store wouldn't be what it is without the incredible staff behind the scenes. Our team is made up of active industry professionals, competitive dancers, and even teachers! Our staff has first hand experience so they can help you make informed decisions with your shopping experience. This way we can better equip and guide you with your needs on your journey.

Whether you're a dancer, gymnast, yogi or a skater, training is all about building on what you know to try to improve and achieve a new personal challenge. We are constantly striving to improve too, which is why we feel it is important to have first-hand knowledge about what moves you.

 Improving on our level of expertise was just the beginning to how we're refining our model:

  • We're constantly updating our catalog to offer a variety of products for customers to choose from, while ensuring we stay up to date on the most current trends, collections, and styles.
  • We regularly stock 45+ pointe shoe styles from 10 of the world's most trusted brands.
  • Our pointe shoe fitters go through an extensive training program based on research, experience and manufacturer recommendations.
  • We have added an online store with shipping and in-store pickup options to make getting the things you need a breeze. 
  • We try to ensure our customers have a more personalized shopping experience that is less overwhelming for new dancers by maintaining our small boutique feel in store.

We have always valued our customer connections and relationships and we try to reflect that in our company culture. We can't wait to have you join our local movement community and we are here to support your journey in whatever way we can by ensuring you feel confident and prepared for your activity. Whether you're walking into a class, an audition, or a rehearsal - our promise to our customers holds true: We want to make you move. 

XO Samantha

FreeStyle Dancewear Canada's Expert Pointe Shoe Fitter

About Samantha

Business Owner, Dancer, Dance Educator, Lead Pointe Shoe Fitter, Adjudicator

As the founder and proprietor of FreeStyle Dancewear, Samantha Selihar brings a wealth of expertise and passion to the world of dance. With a multifaceted background as a dancer, educator, and adjudicator, she has dedicated over 20 years to cultivating excellence in ballet and pointe training.

Samantha began her journey in the dance world at a young age, training rigorously in classical ballet. This early immersion sparked a lifelong love affair with dance, inspiring her to pursue a career as a dedicated educator.

As a seasoned dance educator, Samantha specializes in ballet and pointe training, sharing her knowledge and passion with students of all ages and skill levels. She believes in nurturing both technique and artistry, empowering dancers to reach their full potential while fostering a deep appreciation for the beauty and discipline of ballet.

In addition to her role as an educator, Samantha is recognized as a leader in pointe shoe fitting, with a keen understanding of the intricacies involved in finding the perfect fit. She works closely with dancers to ensure optimal comfort, support, and performance, drawing on her own experience as a dancer and educator to guide them in selecting the right shoes for their individual needs.

Beyond her work in the studio and the fitting room, Samantha also serves as an adjudicator, bringing her expertise to dance competitions and festivals. She approaches this role with a commitment to fairness and constructive feedback, recognizing the importance of nurturing young talent, encouragement and fostering a culture of excellence within the dance community.

Through FreeStyle Dancewear, Samantha is proud to provide dancers with access to top-quality dancewear, shoes, and accessories, curated with her own discerning eye for quality and performance. With a dedication to personalized service and a deep understanding of the needs of dancers, she strives to create an environment where dancers feel supported, inspired, and empowered to reach new heights in their artistic journey.

Connect with Samantha and the FreeStyle team today to experience the difference firsthand and take your dance journey to the next level.